Best Website Freebie Ideas To Build Your Email List Infographic

12 Website Freebie Ideas Infographic

Cena Block
3 min readApr 13, 2023

Do you have a freebie on your website? If you’re in business today, you need a free offer to entice people to engage with you by exchanging their email addresses. If you’ve struggled to figure out just how to create a free offer for your site, this infographic shares 12 website freebie ideas to build your email list.

Explore the 12 Website Freebie Ideas Infographic to get inspired!

1. A CHECKLIST IS A SIMPLE FREEBIE

People love steps to follow, so the first easy website freebie you offer could be as simple as a checklist. You can create a simple list to guide your clients through one of their current challenges.

2. USE ASSESSMENTS AS FREEBIES

Well-designed assessments help people understand the difference between where they are now and where they want to be. They offer a great enticing way to help you position services or products as the solution to bridge their gap.

3. CREATE A FREEBIE AS AN E-BOOK

Share your expertise! You can get one of your teleseminars transcribed, clean it up and edit it into e-book format, or even take your top 10 blog posts and re-purpose them in your e-book.

4. CREATE A FREEBIE FROM AUDIO RECORDING(S)

If you love to talk, an .mp3 audio download could be the best option for you. And by hearing your voice, your subscribers will likely feel a stronger connection to you than they might from the written word alone.

5. VIDEO RECORDING OR SERIES MAKES A GREAT FREEBIE

If you have a repository of recorded presentations or even if you’re just a natural on camera, you can easily use video to teach something. Video is a sure-fire way to increase your “know, like, trust” factor.

6. A REPORT MAKES AN EASY WEBSITE FREEBIE

A report can help you share simple tips, highlight case studies or share statistics to help your prospects deepen their understanding or learn more about themselves.

7. TEMPLATES, WORKSHEETS & TOOLS ARE ATTRACTIVE FREEBIES

People love tools and templates they can immediately use. When you simplify a process or untangle a problem by creating a tool or template, people will line up for this offer!

8. E-COURSE AS A FREEBIE

If you have content from existing blog posts or trainings, you can rearrange the pieces and create a new package of “bite-sized chunks”. Create a campaign that drips the content to your prospects over a period of time to increase engagement.

9. RESOURCE LIST IS A POWERFUL FREEBIE

One of the best ways to position yourself as an expert is to share your referrals from trusted sources. Share your list to save them time in finding quality vendors and suppliers.

10. PROMOTE PRODUCTS WITH A SPECIAL OFFER

Although I recommend you offer this later down the line of engagement with leads and newbies, offering a promotion in the form of a discount or coupon may encourage them to make their first purchase.

11. HOST A CONTEST TO GENERATE EMAIL LEADS

Many blog owners offer drawings for valuable items. If you review products on your blog, you could have visitors enter to win a sample product — or perhaps even a complimentary session with you.

12. CD/DVD — THE HIGH-END FREEBIE

When all else fails you can go to the extra effort to produce a ‘hard good’! There’s typically a higher perceived value to something they can hold in their hands.

Read the full blog post here for even more information and guidance.

Best Website Freebie Ideas to Build Your List Infographic

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Cena Block

ADHD & Certified Productivity Coach (CPC), Certified Organizer Coach (COC). Providing Worldwide Services for professionals and entrepreneurs.